This clever phrase evokes dozens of cats being driven like "li'l doggies" across a wide pasture, down dusty trails, fording rivers while meowing low in collective bleat (with most of them straying to sniff things and suddenly lick themselves). And the message is clear. Even the slowest amongst us in the herd get what this phrase means.
But as with so many catch phrases, if it's halfway decent it immediately gets overused and shamelessly co-opted by the media and advertising. So pardners, it's high time to bring the li'l kitties home.
Let's come up with another simile for futile effort, which isn't easy these days. In fact it's like nailing jello to a wall.
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